When you have a fraction of most Super Bowl budgets, you have to get scrappy if we want to make noise. So, that’s what we did.

On the night of the big game we continued making the world a better place by adding avocados to every single Super Bowl commercial during the big game. For most ads we got our post out before the commercial was even over. That’s 2 creative directors, 4 art directors, 3 writers, 2 animators, 3 social strategists, 2 creative technologists, 3 account managers, 10ish clients, doing something no one’s ever done.

After all the dust settled, Avocados From Mexico was the most liked brand on social media the night of the game. And we were the third most discussed.