United Way of Dallas has been lifting our city up for 100 years, and it was time to call on Dallas to ensure 100 more. We know donors are more concerned than ever with where their money goes. So, we connected donations to local impact by giving light to the true cultural backbone of Dallas communities.
This campaign is a love letter to the many sides of Dallas. The 2-step Dallas and the Cumbia Dallas. The BBQ Dallas and the street taco Dallas. The Mavs’ Dallas and the Longhorn Ballroom’s Dallas. We captured images of the streets, scenes, and sites that the locals know. With 100+ assets in all we created a range of social posts, print ads, digital ads, streaming TV ads, billboards all telling one very important story: The best Dallas, the real Dallas, the successful Dallas, is United Dallas.
